A Look At How Kanye West's 'Yeezus' Pushed Boundaries Five Years Later
An interactive experience surrounding 'Ye's 2013 classic.
The guerilla marketing surrounding "New Slaves," the controversial merchandise, and Kanye West's first solo tour in five years all supported the "chaotic stylings" of Ye's critically acclaimed Yeezus. At a time when hip-hop's rising stars Kendrick Lamar, J. Cole, and Drake were vying for the No. 1 spot, Yeezus reminded the world of the creative force that is Kanye West.
As Jon Dolan of Rolling Stone put it, "Yeezus is the darkest, most extreme music Kanye has ever cooked up." With two Grammy nominations and 61 appearances on year-end lists, Yeezus' dark themes proved for critical success.
Surround yourself with Kanye's rebellious project in our interactive experience here: http://yeezus.urbanlegends.com/