Urban Legends: The New Standard
Urban Legends is a Universal Music Group label imprint and online platform that celebrates the artists and music at the heart and soul of hip-hop. Nobody forgets the album that changed their life—that one song that defined the moment. Urban Legends remembers and reimagines what it means to be a fan, helping music lovers fall in love with their favorites all over again. We celebrate our icons, our culture, our style, our legacy, our music—and why it matters.
Here's a glimpse into the music we'll be celebrating: